For startups, SaaS, and tech companies
Follow along step-by-step with my examples, templates, how-tos and
frameworks that will help you get
your first 100 paid users - profitably.
Delivered instantly. Start taking action in the next 3 minutes.
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Battle-tested strategies on companies like:
Hi, I’m Maja Voje
and I spent 11 years as a growth strategist for companies like Google, Rocket Internet, Bayer, and Heineken, along with more than 650 startups.
I've seen countless founders get trapped in endless cycles of overthinking, spending months analyzing theories rather than making progress, and using outdated Silicon Valley strategies that worked 10 years ago. This leads to wasted time, delayed launches, and feeling like a piece of s***.
Even with a flawless product, the wrong Go-To-Market strategy can lead to failure, turning a potential success into a missed opportunity.
That’s why I developed a practical, no-nonsense 100-step Go-To-Market checklist designed to keep you focused, help you achieve product-market fit faster, and scale your business efficiently without getting stuck in analysis paralysis.
🤯
Nerve-wracking and delayed launches
😡
Wasting thousands of dollars to gain minimum traction
😨
Feeling overwhelmed and stuck in analysis paralysis
🙈
Copying what unicorns did 5 years ago with millions of budget
100+ GTM Checkpoints from pre-launch
to post-launch scaling
The checkpoints are tasks described in detail and include how-to guides, proven examples, ready-to-use templates and videos that will skyrocket your chances of success.
Complete overview of tasks to save months of planning
Switch between views to get the most out of it: order the tasks by progress (Kanban view), priority, expected duration, or category. Notion will automatically calculate and track your progress.
Not just WHAT but also HOW
You probably already know you should be doing certain tasks, like customer interviews.
In this checklist, I’ll also show you HOW to do them: what to ask, how many you should run, how to map findings, and how to get people to do interviews. I do this for every single step of my 100-Step GTM checklist.
★★★★★
@nicotrofim • September 21st 2024 • via LinkedIn
Your GTM checklist is a fantastic companion for anyone who needs to be guided by a friend through the ins and outs of GTM. What sets your checklist apart is:
Nico Trofim-Bancila
Verfied Buyer
Lead Product Marketing Manager
What usually happens to founders:
With my Go-To-Market Checklist:
11 Stages & 100+ Actionable Steps
The checklist covers every step from setting your Go-To-Market strategy and validating assumptions, to refining your product and pricing. It also helps you craft effective messaging, build your website, and engage your audience. Finally, it focuses on executing your launch and using post-launch data to optimize future growth.
20 Mood boards
Used for tasks like creating competition visuals, pricing ideas, and positioning early strategies, to inspire creativity and strategy alignment.
28 Examples
Real-world use cases for pricing models, customer personas, and communication strategies to help understand best practices.
18 Templates
For structured tasks like sales pitches, press releases, and launch plans to ensure consistency.
22 Resources
For tasks like research on customer discovery, creating roadmaps, and building communities.
4 Presentations
For sharing media kits, pitch decks, and communicating launch plans to your team.
12 Tool Recommendations
For technical tasks like setting up analytics, CRM tweaking, and early GTM frameworks.
Enjoyed in Light or Dark Mode
Switch effortlessly between light mode for focus and clarity during the day, and dark mode to reduce eye strain in low-light environments.
★★★★★
@felipepolo • October 1st 2024 • via LinkedIn
I’ve founded 5 different companies, and I can say the 100-Step GTM Checklist has been really valuable for us as a team. It contains actionable and well-documented items that allowed us to distribute the GTM tasks among our team.
Felipe Polo
Verfied Buyer
CEO, Sherpa Platform
★★★★★
@elenaivanova1 • October 6th 2024 • via LinkedIn
A VC Platform role means operationalizing PMF and early GTM knowledge and making it practical for early-stage portfolio founders to apply in their own context. Yes, there is no one-size-fits-all approach to company building, but certain frameworks, tactics, and approaches shorten the learning curve and help founders move the needle forward.
Maja's 100-Step Go-To-Market Checklist falls straight into this bucket of must-have tools that we use to complement our internal knowledge and provide founders with a comprehensive (and tailored) plan for growth.
Elena Ivanova
Verfied Buyer
VC Platform Associate, Eleven Ventures
Forget what worked 15 years ago—this checklist compiles battle-tested strategies used by over 7500 companies launching successful products today.
These actionable steps will save you months of planning and dramatically boost your chances of success.
If you are a founder, startup, product manager or a marketing expert launching products and services, and:
But instead want to go straight into action and get shit done - then the 100-Step GTM Checklist is a perfect fit for you!
Jim Huffman, GrowthHit
“Maja has done it again! This list is a game-changer for growth marketers, offering a comprehensive, actionable guide covering every aspect of a go-to-market strategy. It is invaluable for both seasoned marketers and newcomers, making it an indispensable tool for refining go-to-market efforts and achieving success. Highly recommended!“
José Carlos Cortizo, Product Hackers
“If I had had this before launching many of my projects, I would have achieved better results while saving a lot of time and resources along the way. Highly recommended for any startup seeking Product-Market Fit or in the growth phase.“
Lusine Sargsyan, Userpilot
“Maja’s work is simply incredible, I can't help but admire her dedication to providing value at every turn. Trust me when I say this - with Maja's GTM Strategist and checklist in hand, you practically have all you need to launch a product successfully. Thanks for making our lives easier :)”
Jamie Reynolds,The Product Coach
“I recommend Maja to every single founder and product team that I work with. I would eat her book if it would help me absorb her amazing GTM lessons faster. Using the frameworks & guides in her 100-step checklist gives you the ability to rapidly put her lessons into practice.“
Step-by-Step guide: from Pre-Launch to Explosive Growth
$97
$147
100+ checkpoints from pre-launch to scaling phase
14 pre-launch checkpoints
12 launch checkpoints
15 after-launch checkpoints
21 scaling checkpoints
Ready-to-use on all devices
Light and dark mode
Lifetime access
14-day money-back guarantee
Free Bonus
60-minute Power Hour Video
$2950
$3950
4 weeks of personalized consulting to solve your GTM case
4x individual 90-minute power sessions
Personalized Go-To-Market roadmap
You can pay with PayPal and all major credit cards.
After your payment, you will get access immediately.
I'm confident that the 100-Step Go-To-Market Checklist will
drastically help you with your next launch. And I also understand
the importance of having peace of mind. That's why I'm giving you a
no-questions-asked 14-day money-back guarantee. If, for whatever
reason, you feel this Checklist isn't for you, simply message my
team. We'll refund 100% of your money, immediately, with zero
strings attached.
Your success and happiness are my top priority.
Maja Voje spent 11 years in growth and marketing, working with companies like Google, Rocket Internet, Bayer, and Heineken, along with more than 650 startups.
She came across so many founders who get caught up in overthinking which turns into months and months of wasted time.
That's why she created a 100-step Go-To-Market checklist that will help you stay focused, reach product-market fit faster and scale efficiently.
Need help? Send me an email here.